Playground →
Goldfish®'s top 10 nearest neighbors are a tight cluster of mainstream packaged-food and beverage brands — no single entity pulls far ahead of the rest, and the spread across the set is narrow.
The shape is flat: scores run from Cheerios at 0.90 down to Campbell Soup Co at 0.85, a range of only five points across ten neighbors. Hidden Valley Ranch sits at 0.89, Hostess Snacks at 0.87, and Duncan Hines at 0.86 — all within a band that signals a broadly shared audience composition rather than a concentrated affinity with any one brand. Similarity here measures how closely two entities' audiences resemble each other in shape; these scores say the people who follow Goldfish® look compositionally similar to the people who follow a wide range of grocery staples and snack brands.
Seven of the ten neighbors carry a Food subcategory, with Mountain Dew (0.86) and Nesquik (0.86) the two Beverages entries, and Hostess Snacks the lone Sweets brand in the set. Notably, Pepperidge Farm — the parent brand of Goldfish® itself — appears at 0.85, the eighth position, which places it well within the cluster rather than at its head. No celebrities, media properties, or non-food brands appear anywhere in the top 10.
The flat shape across a nearly all-Food neighbor set points to an audience that is broadly mainstream within the packaged grocery space, with no structural niche pulling it toward any single brand or category.
