Goldman Sachs Audience Graph • Social Signal

Goldman Sachs's top 10 nearest neighbors form a dense, undifferentiated cluster — scores run from 0.97 down to 0.96 with no single dominant pull and no sharp drop-off. The composition of that cluster is what tells the story: it is almost entirely financial news publishers and peer finance brands.

Six of the ten neighbors are News Publishers: Financial Times Breaking News (0.97), Financial Times Best Of (0.97), Bloomberg (0.97), Bloomberg TV (0.97), Bloomberg Businessweek (0.96), and Finance News (0.96). Four are Finance brands sharing Goldman's own subcategory: American Express (0.97), BlackRock (0.97), Morgan Stanley (0.96), and J.P. Morgan (0.96). The flat shape here is genuine — no neighbor breaks away from the pack, and the range across all ten is just 0.009 — but the composition is anything but generic. Every neighbor sits inside the same professional financial ecosystem: institutional investment brands on one side, financial journalism on the other.

What's absent from the top 10 is equally telling: no general-interest news, no consumer brands, no entertainment. The audience Goldman Sachs draws is tightly defined by professional finance, whether they're reading the FT or following a rival bank.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/goldmansachs

{ "handle": "goldmansachs", "title": "Goldman Sachs", "category": "Brands", "subcategory": "Finance", "resolved": "goldmansachs", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9722, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9716, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9695, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "americanexpress", "title": "American Express", "category": "Brands", "subcategory": "Finance", "similarity": 0.969, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "bloombergtv", "title": "Bloomberg TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9666, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "blackrock", "title": "BlackRock", "category": "Brands", "subcategory": "Finance", "similarity": 0.9659, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "morganstanley", "title": "Morgan Stanley", "category": "Brands", "subcategory": "Finance", "similarity": 0.9645, "drivers": [ "A02", "G01", "J02", "A01", "I01" ] }, { "handle": "jpmorgan", "title": "J.P. Morgan", "category": "Brands", "subcategory": "Finance", "similarity": 0.9644, "drivers": [ "A02", "G01", "J02", "A06", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9638, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9636, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/goldmansachs

Goldman Sachs

Nearest neighbors by audience shape

Raw data