Google Audience Graph • Social Signal

Google's top 10 nearest neighbors span news publishers, international organizations, a travel brand, a tech personality, and a TV channel — with no single entity pulling far ahead of the others.

The shape is flat: scores run from 0.91 (CNN International) down to 0.89 (Lyft) across the top five, a range of just two hundredths. Similarity here measures how closely two entities' audiences resemble each other in composition. UNICEF sits at 0.91, Noah Everett at 0.91, and the United Nations at 0.90 — three very different kinds of entities separated by fractions of a point. By subcategory, the top 10 breaks down as: four News Publishers (CNN International, TIME, HBO is a TV Channel, China Xinhua News, Yahoo News), two Non-Profits (UNICEF, UNESCO), one Government organization (United Nations), one Tech Personality (Noah Everett), one Travel brand (Lyft), and one TV Channel (HBO). News Publishers are the plurality, but they share the cluster with global institutions and a ride-share brand at nearly identical scores. Notably, no other Technology brand appears in the top 10 — Google's own subcategory is absent from its nearest neighbors entirely.

The flat shape and cross-kind composition together suggest an audience so broadly distributed that it mirrors the general shape of mass-reach entities across categories rather than clustering around any single type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/google

{ "handle": "google", "title": "Google", "category": "Brands", "subcategory": "Technology", "resolved": "google", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnni", "title": "CNN International", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.914, "drivers": [ "E06", "G03", "G01", "A02", "A06" ] }, { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9131, "drivers": [ "G03", "G01", "E06", "A02", "A06" ] }, { "handle": "noaheverett", "title": "Noah Everett", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9051, "drivers": [ "A06", "G01", "G03", "A02", "E06" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.9, "drivers": [ "G03", "G01", "A02", "E06", "I01" ] }, { "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.8969, "drivers": [ "G03", "G01", "A06", "E06", "I01" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8936, "drivers": [ "G01", "G03", "A02", "E06", "I01" ] }, { "handle": "hbo", "title": "HBO", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8918, "drivers": [ "G03", "G01", "I01", "E06", "A02" ] }, { "handle": "unesco", "title": "UNESCO", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.89, "drivers": [ "E06", "G03", "G01", "A02", "I01" ] }, { "handle": "xhnews", "title": "China Xinhua News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8897, "drivers": [ "E06", "A06", "A02", "G03", "G01" ] }, { "handle": "yahoonews", "title": "Yahoo News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8856, "drivers": [ "A06", "G03", "G01", "A02", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/google

Google

Nearest neighbors by audience shape

Raw data