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Google Chrome

Brands
Technology
Playground →Docs

The two strongest pulls in Google Chrome's top 10 sit on opposite ends of the neighbor set: Android at 0.96 and Gmail at 0.95 anchor a tight technology cluster at the top, while the bottom half of the list breaks sharply toward film studios and entertainment — a cross-kind pattern that defines the two-peak shape.

The upper cluster is coherent: Google Play (0.94) and Windows (0.92) round out a group of Technology and Tools subcategory neighbors whose audiences closely mirror Chrome's own. Below that, the neighbor set pivots hard. Warner Bros. (0.91) and DreamWorks Animation (0.90) are the first of four Film Studios in the top 10 — joined later by Sony Pictures (0.89) — making Film Studios the second-largest subcategory cluster in the set. Skype (0.90, Telecommunications) sits between the two peaks, and FOX (0.89) and Samsung Electronics (0.89) close out the ten, representing TV Channels and Technology respectively. No Musicians, Athletes, or Actors appear in the top 10 — those subcategories emerge further out in the broader graph.

The pattern suggests Chrome's audience is shaped by two distinct behavioral neighborhoods: a core of platform and productivity technology users, and a second, sizable group whose attention is organized around mainstream film and broadcast entertainment.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "googlechrome", "title": "Google Chrome", "category": "Brands", "subcategory": "Technology", "resolved": "googlechrome", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "android", "title": "Android", "category": "Brands", "subcategory": "Technology", "similarity": 0.9618, "drivers": [ "N03", "Q02", "Q08", "A06", "Q05" ] }, { "handle": "gmail", "title": "Gmail", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.9537, "drivers": [ "N03", "Q08", "Q02", "E06", "Q05" ] }, { "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "similarity": 0.9449, "drivers": [ "N03", "Q02", "Q08", "Q05", "O03" ] }, { "handle": "windows", "title": "Windows", "category": "Brands", "subcategory": "Technology", "similarity": 0.9205, "drivers": [ "N03", "Q02", "Q08", "E06", "Q04" ] }, { "handle": "warnerbros", "title": "Warner Bros.", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9052, "drivers": [ "N03", "Q08", "Q01", "Q02", "E06" ] }, { "handle": "dreamworks", "title": "DreamWorks Animation", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9012, "drivers": [ "N03", "Q08", "O03", "Q02", "P03" ] }, { "handle": "skype", "title": "Skype", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.895, "drivers": [ "N03", "Q02", "Q08", "Q04", "Q01" ] }, { "handle": "sonypictures", "title": "Sony Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8926, "drivers": [ "N03", "Q02", "P03", "Q08", "Q01" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8863, "drivers": [ "N03", "Q02", "Q05", "Q08", "O03" ] }, { "handle": "samsung", "title": "Samsung Electronics", "category": "Brands", "subcategory": "Technology", "similarity": 0.8858, "drivers": [ "N03", "Q02", "Q08", "A06", "Q05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: