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Google for Education

Miscellaneous
Tools and Resources
Playground →Docs

Two neighbors sit at the top of Google for Education's similarity graph in a near-dead heat — Edutopia at 0.93 and Discovery Education at 0.93 — and the audience shape bridges two distinct neighborhoods within the same broad domain.

The first neighborhood is education organizations. Five of the top 10 neighbors carry the Organizations / Education subcategory: Edutopia, Discovery Education, ASCD (0.91), We Are Teachers (0.90), and Teacher2Teacher (0.88). These are the structural core. The second neighborhood is education media: EdTech K-12 Magazine (0.92), MindShift (0.92), and Education Week Teacher (0.90) represent magazines, blogs, and websites respectively — all oriented toward practitioners. Together, these two clusters account for eight of the top 10 positions. The remaining two — George Couros (0.89), an academic influencer, and GoNoodle (0.87), an education brand — sit at the edge of the set, slightly lower but still well above 0.87.

Notably, no neighbor shares Google for Education's own subcategory (Tools and Resources) in the top 10. The audience that follows this entity looks, in shape, like the audience for educator-facing organizations and practitioner media — not for other tools or technology platforms.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "googleforedu", "title": "Google for Education", "category": "Miscellaneous", "subcategory": "Tools and Resources", "resolved": "googleforedu", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "edutopia", "title": "Edutopia", "category": "Organizations", "subcategory": "Education", "similarity": 0.9308, "drivers": [ "C02", "N03", "A04", "B01", "Q01" ] }, { "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "similarity": 0.929, "drivers": [ "C02", "N03", "B01", "Q06", "Q01" ] }, { "handle": "edtech_k12", "title": "EdTech K-12 Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9235, "drivers": [ "C02", "B01", "A04", "F04", "N03" ] }, { "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.921, "drivers": [ "C02", "N03", "A04", "B01", "Q01" ] }, { "handle": "ascd", "title": "ASCD", "category": "Organizations", "subcategory": "Education", "similarity": 0.9107, "drivers": [ "C02", "N03", "B01", "A04", "Q08" ] }, { "handle": "weareteachers", "title": "We Are Teachers", "category": "Organizations", "subcategory": "Education", "similarity": 0.9027, "drivers": [ "C02", "Q01", "B01", "Q08", "I01" ] }, { "handle": "edweekteacher", "title": "Education Week Teacher", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9021, "drivers": [ "C02", "N03", "Q06", "B01", "Q08" ] }, { "handle": "gcouros", "title": "George Couros", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.891, "drivers": [ "C02", "Q01", "N03", "I01", "A05" ] }, { "handle": "teacher2teacher", "title": "Teacher2Teacher", "category": "Organizations", "subcategory": "Education", "similarity": 0.876, "drivers": [ "C02", "N03", "F04", "Q01", "B01" ] }, { "handle": "gonoodle", "title": "GoNoodle", "category": "Brands", "subcategory": "Education", "similarity": 0.8703, "drivers": [ "N03", "C02", "B01", "F04", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: