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Google Maps

Brands
Technology
Playground →Docs

The two strongest pulls in Google Maps' neighbor set are both Technology brands — Google Drive at 0.91 and Microsoft at 0.90 — and together they define the first peak of a two-peak structure, anchored firmly in the productivity and platform software space.

The second peak is less obvious. Dropping to the 0.86–0.85 range, Twitter (0.86) and Skype (0.86) introduce a communications and social-media cluster that sits distinctly apart from the storage-and-OS grouping above it. Intel (0.85) and Nokia (0.85) extend the Technology subcategory further, while Facebook (0.85) reinforces the social-media thread. HP (0.84) keeps the hardware side of Technology represented, and Gmail (0.87), classified as Tools and Resources rather than Technology, bridges the two peaks as a utility layer shared by both clusters.

The lone outlier in the top 10 is CGTN (0.83), a News Publisher — the only non-Technology, non-Social Media, non-Tools entity in the set. Its presence suggests a segment of the Google Maps audience that also gravitates toward international broadcast news, a thread that doesn't fit neatly into either peak.

Across the top 10, six neighbors carry the Technology subcategory, two carry Social Media, one is Tools and Resources, and one is a News Publisher — a composition that reads as a broad digital-infrastructure audience bridging productivity software users and social platform users.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "googlemaps", "title": "Google Maps", "category": "Brands", "subcategory": "Technology", "resolved": "googlemaps", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "googledrive", "title": "Google Drive", "category": "Brands", "subcategory": "Technology", "similarity": 0.9051, "drivers": [ "E06", "A06", "Q08", "Q02", "Q01" ] }, { "handle": "microsoft", "title": "Microsoft", "category": "Brands", "subcategory": "Technology", "similarity": 0.8994, "drivers": [ "A06", "E06", "Q02", "Q08", "G02" ] }, { "handle": "gmail", "title": "Gmail", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8716, "drivers": [ "E06", "Q08", "Q02", "N03", "Q05" ] }, { "handle": "twitter", "title": "Twitter", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8636, "drivers": [ "E06", "Q08", "Q02", "Q05", "Q01" ] }, { "handle": "skype", "title": "Skype", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.8559, "drivers": [ "Q02", "Q01", "E06", "Q08", "N03" ] }, { "handle": "intel", "title": "Intel", "category": "Brands", "subcategory": "Technology", "similarity": 0.8538, "drivers": [ "E06", "A06", "Q01", "Q02", "G02" ] }, { "handle": "nokia", "title": "Nokia", "category": "Brands", "subcategory": "Technology", "similarity": 0.8515, "drivers": [ "E06", "A06", "Q01", "Q08", "G02" ] }, { "handle": "facebook", "title": "Facebook", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8459, "drivers": [ "E06", "A06", "Q08", "G02", "Q01" ] }, { "handle": "hp", "title": "HP", "category": "Brands", "subcategory": "Technology", "similarity": 0.8357, "drivers": [ "A06", "E06", "Q02", "Q01", "Q04" ] }, { "handle": "cgtnofficial", "title": "CGTN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8282, "drivers": [ "E06", "A06", "Q08", "Q01", "Q02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: