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Google Play

Brands
Technology
Playground →Docs

The top 10 neighbors for Google Play span three distinct subcategory types — Technology brands, TV Channels, Entertainment Platforms, and Musicians and Bands — with no single cluster dominating, and scores compressed into a narrow band from 0.96 down to 0.93.

The shape is flat: Android leads at 0.96, but MTV sits just behind at 0.96 as well, and Google Chrome follows at 0.94. That Android and Google Chrome appear — both Technology brands — confirms some same-kind overlap, but they account for only two of the ten positions. The remaining eight are split across TV Channels (FOX at 0.94, MTV at 0.96), Entertainment Platforms (YouTube Music at 0.94, YouTube at 0.94), and Musicians and Bands (Black Eyed Peas at 0.94, Britney Spears at 0.93, Twitter Music at 0.93, Jason Derulo at 0.93). Musicians and Bands is the single most represented subcategory in the top 10, with four entries, yet Google Play's own subcategory is Technology — making this a predominantly cross-kind cluster.

The cross-kind character here is the defining structural fact: an app distribution platform whose nearest audiences are shaped more by pop musicians and broadcast TV channels than by fellow technology brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "resolved": "googleplay", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "android", "title": "Android", "category": "Brands", "subcategory": "Technology", "similarity": 0.9644, "drivers": [ "N03", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "mtv", "title": "MTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.961, "drivers": [ "N03", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "googlechrome", "title": "Google Chrome", "category": "Brands", "subcategory": "Technology", "similarity": 0.9449, "drivers": [ "N03", "Q02", "Q08", "Q05", "O03" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9434, "drivers": [ "N03", "Q05", "O03", "Q02", "Q08" ] }, { "handle": "youtubemusic", "title": "YouTube Music", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9409, "drivers": [ "N03", "Q05", "Q02", "Q08", "O03" ] }, { "handle": "bep", "title": "Black Eyed Peas", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9382, "drivers": [ "N03", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9356, "drivers": [ "N03", "Q08", "Q02", "Q05", "O04" ] }, { "handle": "britneyspears", "title": "Britney Spears", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9338, "drivers": [ "N03", "Q08", "O03", "Q05", "A01" ] }, { "handle": "twittermusic", "title": "Twitter Music", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9336, "drivers": [ "N03", "Q08", "Q02", "Q05", "O04" ] }, { "handle": "jasonderulo", "title": "Jason Derulo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.933, "drivers": [ "N03", "Q08", "Q02", "O04", "Q04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: