Playground →
WHYY at 0.75 and Newsy at 0.72 form two distinct poles in goPuff's top 10 — a public broadcasting TV channel and a news publisher — with no other convenience brand appearing anywhere in the set.
The shape here is two-peak: a media cluster anchors the top two positions, then the remaining eight neighbors spread across a different but coherent neighborhood of civic and political figures. Marc Stein (0.69, Journalist), Michelle Obama (0.68, Politician), and Bernice King (0.68, Activist) lead that second tier, followed by Nina Turner (0.68, Politician) and Barack Obama (0.67, Politician). Tallying the subcategories across all 10: Politicians account for three slots, Journalists for two, with an Activist, an Actor (Donald Glover, 0.67), a Musician (Killer Mike, 0.67), and an Athlete (Usain Bolt, 0.67) filling the rest. Not one neighbor shares goPuff's own subcategory of Convenience — the top 10 is entirely cross-kind. The two peaks are structurally distinct: news and public media on one side, politically and civically engaged individual figures on the other, with the audience bridging both.
This pattern suggests goPuff's audience is defined less by retail behavior and more by a consistent orientation toward news consumption and civic engagement.
