Playground →
Seven of Rick Perry's ten nearest neighbors by audience shape are Texas-specific consumer brands and sports properties — not other politicians.
The shape here is broad: scores descend gradually from Senator John Cornyn at 0.87 down to Texas Humor at 0.68, with no single neighbor pulling far ahead of the rest. Three fellow Politicians do appear — Cornyn, Greg Abbott (0.79), and Laura Bush (0.68) — but they share the top 10 with a beauty brand (Kendra Scott, 0.81), two sports teams (Texas Football at 0.73 and the Texas Rangers at 0.69), a regional TV channel (FOX Sports Southwest, 0.72), and two Texas-identity consumer brands — Blue Bell Ice Cream (0.71) and Shiner Beer (0.70). The dominant pattern is not partisan alignment or policy adjacency; it is Texas-branded identity across food, sports, and media. Kendra Scott's presence at 0.81 — second only to Cornyn — is the sharpest illustration: a beauty brand outranks every other politician in the set.
The audience this shape describes is organized around Texas as a cultural identity first, with political affiliation as one layer among several.
