Playground →
At 0.97, Kristi Noem — the personal account — pulls so far ahead of every other neighbor that the gap itself is the story. The next closest entry sits 12 points lower, a separation that defines this as a textbook spike shape.
After that dominant first position, the top 10 fans out across a notably cross-kind mix. Tomi Lahren (0.85, Journalists) and Thomas Massie (0.84, Politicians) are the only other political-media figures in the immediate cluster. What stands out is the presence of two non-person brands: Home Improvement & Hardware (0.85) and John Deere (0.84) sit at positions three and four — retail and brand entities whose audiences, by shape, look nearly as similar to this account's followers as fellow politicians do. Busch Beer (0.83) and RFD-TV (0.82) extend that pattern further: an alcohol brand and a rural-focused TV channel both outrank several political neighbors. Lauren Boebert (0.83) is the third politician in the set, followed by Faux Pelini (0.82, Humor Memes and Satire) and Robert J. O'Neill (0.82, Professionals).
Tallying the top 10: three Politicians, one Journalist, one Humor/Satire account, one Professionals entry, one TV Channel, one Home Improvement retail brand, one general brand (John Deere), and one Alcohol brand. The audience shape here is not simply "political followers" — it is a rural, trades-adjacent, consumer-brand audience that happens to also follow conservative political figures.
This shape suggests the audience is defined as much by lifestyle and consumer identity as by political affiliation.
