Playground →
Two distinct audience neighborhoods define Governor Phil Murphy's similarity graph, and they share almost no thematic overlap: one anchored in New Jersey civic and sports life, the other in enterprise technology and B2B media.
The shape is two-peak. New Jersey (0.97) sits at the top — the only other Government-subcategory entity in the top 10 — followed immediately by PSE&G (0.96), a state utility. Those two form a tight New Jersey institutional cluster. Then the graph pivots sharply into metro sports: Mets Booth (0.91), New York Giants (0.91), New York Mets (0.90), Kay Show on YES (0.90), Morning Show with Boomer & Gio (0.90), New York Jets (0.89), Noah Syndergaard (0.88), and New York Rangers (0.87) round out the top 10. That's four Sports Teams organizations, three Podcasts/Radio and TV Shows channels tied to New York sports coverage, and one Athlete — all orbiting the same regional sports media ecosystem.
The bridge between these two peaks is geography: New Jersey civic audiences and New York metro sports audiences are, in practice, the same people. No B2B technology brands, no national political figures, and no news publishers appear in the top 10, though the wider graph shows those clusters emerging further out.
This two-peak structure reveals an audience defined primarily by place — New Jersey residents who follow both their state government and their regional sports franchises as a single, coherent habit.
