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Michigan Football is the strongest pull in Gretchen Whitmer's top 10, scoring 0.82 — and it sits alongside a cluster of Michigan and Midwest-rooted entities that define the shape of this audience neighborhood.
The two-peak structure here bridges two distinct clusters. The first is Michigan sports: Michigan Football (0.82), Detroit Red Wings (0.78), Detroit Tigers (0.76), and Detroit Lions (0.73) form a tight regional sports bloc. The second peak is political: Sherrod Brown (0.70), Tom Wolf (0.70), and Tim Ryan (0.67) — all fellow politicians or government officials — anchor the other end. Whitmer's audience sits at the intersection of these two neighborhoods, which is itself the structural finding: the political signal is real but not dominant, and it shares the top 10 with Midwest sports fandom on roughly equal footing.
Filling the space between those two peaks are regionally grounded brands: Jet's Pizza (0.80), Bell's Brewery (0.72), and Sherwin-Williams (0.71). No other politician shares the subcategory "Politicians" in the top 10 beyond Brown and Ryan — making Whitmer's own kind a minority presence in her own nearest-neighbor set. The audience looks more like a Midwest sports and regional-brand crowd that also follows politics than a purely political audience.
The two-peak shape reveals an audience defined as much by regional identity as by political affiliation.
