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NTN24 leads Goya Foods' top 10 at 0.70, and it isn't another food brand — it's a Spanish-language news publisher. That cross-kind signal defines the shape of this audience.
The structure here is a two-peak pattern. One cluster pulls toward Spanish-language media: NTN24 (0.70), Noticias Caracol (0.64), EL TIEMPO (0.63), People En Español (0.62), and CNN en Español (0.61) are all News Publishers or TV Channels operating in Spanish. The second peak is more diffuse but structurally distinct: ICE (0.68) and the Miami Dolphins (0.66) sit between the media cluster and the rest of the set, representing Government and Sports Teams respectively. No other food brand appears in the top 10 — Goya's nearest audience neighbors are entirely cross-kind.
Perfumania (0.61), a Beauty and Cosmetics retailer, and Pope Francis ES (0.61), a Spiritual Leaders account, round out the top 10 alongside Noticias Telemundo (0.60). The subcategory distribution across all ten is: four News Publishers, one Magazine, one TV Channel, one Government entity, one Sports Team, one Beauty and Cosmetics retailer, and one Spiritual Leader — a mix that points to a concentrated, Spanish-dominant media audience with a secondary civic and sports dimension.
The two-peak shape reveals an audience that bridges Spanish-language news consumption with a distinct civic and sports-following segment, with no overlap from the food category itself.
