Playground →
At 0.9354, Rhinegeist sits at one peak of Graeter's Ice Cream's two-peak audience shape — and it's a brewery, not another ice cream brand. The second peak is Skyline Chili at 0.9210, the only other neighbor in the top 10 that shares Graeter's Restaurant subcategory. Together, these two define one cluster: Cincinnati-rooted food and drink brands whose audiences travel together.
The rest of the top 10 tells a different story. Three of the next eight neighbors are sports journalists — Jeff Goodman (0.8361), Pat Forde (0.8159), and Andy Katz (0.7994) — forming a second, distinct audience neighborhood with no obvious thematic connection to ice cream. Between those two clusters sit Cincinnati Zoo (0.8773), a non-profit, HOMAGE (0.8510), a fashion brand, and Buffalo Trace (0.8071) and Bell's Brewery (0.8018), both breweries. The brewery count — two in the top 10 — reinforces the craft-beverage thread running through the local-brand cluster, while the journalists anchor the second peak independently.
The shape reveals an audience that is simultaneously rooted in a specific regional identity and heavily overlapping with sports-media consumers — two distinct behavioral neighborhoods sharing the same fan base.
