Grey Goose Audience Graph • Social Signal

Macy's is the strongest signal in Grey Goose's top 10 — a department store outranking every other alcohol brand in the set. At 0.77, it sits well above the second-closest neighbor, Merrill Edge at 0.70, giving this data a spike shape: one neighbor pulls clearly ahead of the rest.

The top 10 as a whole are strikingly cross-kind. Grey Goose is an Alcohol brand, and only one other Alcohol brand appears in the top 10: BACARDI at 0.70. The remaining nine neighbors span Finance (Merrill Edge, 0.70), Telecommunications (ZTE USA, 0.70), Websites (Billboard, 0.70), TV Shows (The Path, 0.69; 20/20, 0.68), Non-Profit (Recording Academy / GRAMMYs, 0.69), Telecommunications again (Comcast Business, 0.68), and Entertainment Platforms (YouTube, 0.68). No other Alcohol brand appears in the top 10 beyond BACARDI. The subcategory mix — department stores, finance, telecom, music-adjacent media — suggests an audience shaped less by category loyalty to spirits than by a broader mainstream consumer and entertainment profile.

The music-media thread is notable: Billboard, the GRAMMYs, and YouTube all cluster in the 0.68–0.70 range, pointing to a consistent entertainment-oriented layer within the audience shape.

The spike on Macy's, combined with the near-absence of alcohol peers, indicates that Grey Goose's audience composition is defined more by mainstream retail and entertainment consumption patterns than by affinity for the spirits category itself.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/greygoose

{ "handle": "greygoose", "title": "Grey Goose", "category": "Brands", "subcategory": "Alcohol", "resolved": "greygoose", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "macys", "title": "Macy's", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.7656, "drivers": [ "Q04", "Q02", "F04", "Q08", "N03" ] }, { "handle": "merrilledge", "title": "Merrill Edge", "category": "Brands", "subcategory": "Finance", "similarity": 0.704, "drivers": [ "Q08", "Q04", "N03", "O04", "F04" ] }, { "handle": "zteusa", "title": "ZTE USA", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.7017, "drivers": [ "Q02", "Q08", "Q04", "F04", "P05" ] }, { "handle": "bacardi", "title": "BACARDI", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.6995, "drivers": [ "F04", "E04", "P06", "Q04", "K02" ] }, { "handle": "billboard", "title": "Billboard", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6955, "drivers": [ "N03", "Q08", "Q02", "Q04", "Q01" ] }, { "handle": "thepathonhulu", "title": "The Path", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6904, "drivers": [ "F04", "Q04", "N04", "O04", "Q08" ] }, { "handle": "recordingacad", "title": "Recording Academy / GRAMMYs", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.6899, "drivers": [ "Q08", "N03", "Q04", "Q02", "E02" ] }, { "handle": "abc2020", "title": "20/20", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6843, "drivers": [ "N03", "Q08", "F04", "Q04", "K02" ] }, { "handle": "comcastbusiness", "title": "Comcast Business", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.6824, "drivers": [ "Q08", "Q02", "Q04", "O04", "F04" ] }, { "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.6805, "drivers": [ "Q08", "Q02", "Q04", "N03", "O04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/greygoose

Grey Goose

Nearest neighbors by audience shape

Raw data