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Two distinct audience neighborhoods pull on Grocery Outlet's top 10: a gas-station cluster anchored by Quick Fuel at 0.57, and a second peak built around food and hospitality brands — a bridge pattern that defines the shape of this audience.
The similarity scores here measure how closely another entity's audience composition resembles Grocery Outlet's own. Quick Fuel (0.57) is the strongest single signal, and it belongs to a Gas Stations subcategory that recurs throughout the top 10: DK (0.49) and Love's Travel Stops and Country Stores (0.47) both share that subcategory, making Gas Stations the most represented type in the set. The second peak is food and lodging: Pizza Factory (0.56, QSR) and Black Bear Diner (0.47, Casual Dining) anchor the restaurant side, while Best Western (0.53, Mid-range Hotels) represents hospitality. Rounding out the top 10 are Timberland (0.55, Footwear), Red Bull (0.54, Beverages), ICE (0.54, Government), and Point S Tire & Auto Service (0.47, Parts and Accessories). Notably, no other General Grocery Store appears in the top 10 — the nearest audiences are shaped by fuel, food service, and travel infrastructure rather than by grocery retail itself.
The two-peak structure — fuel stops on one side, casual dining and mid-range lodging on the other — suggests an audience whose consumption patterns are organized around practical, on-the-road spending rather than any single retail category.
