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GrowthHackers

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for GrowthHackers span tech personalities, business publications, B2B brands, and education organizations — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape. The top 10 compress into a narrow band from 0.98 down to 0.95, which is the defining structural feature: Guy Kawasaki leads at 0.98, followed by TED Talks (0.96), TED News (0.96), Harvard Business Review (0.96), and Forrester (0.96). The next five — WSJ Business News (0.96), HubSpot (0.96), Tim Ferriss (0.96), The Points Guy (0.96), and Inc. (0.95) — are separated from the leader by less than 0.03.

Tallying subcategories across the 10: Tech Personalities (Kawasaki), Education (TED Talks), Technology/Miscellaneous (TED News), Magazines (HBR, Inc.), B2B (Forrester), News Publishers (WSJ Business News), Technology/Brands (HubSpot), Authors (Ferriss), and Websites (The Points Guy). GrowthHackers is itself a Website, and The Points Guy is the only other Website in the top 10. The mix is otherwise cross-kind — business media, B2B research, tech influencers, and education organizations — with no single subcategory accounting for more than two neighbors.

The flat, compressed shape of this cluster suggests an audience that moves fluidly across professional media, B2B software, and thought-leadership content rather than anchoring to any one content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "growthhackers", "title": "GrowthHackers", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "growthhackers", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9777, "drivers": [ "G01", "A02", "J01", "A01", "G03" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9644, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9635, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9617, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9615, "drivers": [ "G01", "A02", "A01", "J01", "A03" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9607, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9599, "drivers": [ "G01", "A02", "J01", "G03", "A01" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9597, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "thepointsguy", "title": "The Points Guy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9593, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9537, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: