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The Guardian

Marketing Channels
News Publishers
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The Guardian's top 10 neighbors span news publishers, magazines, and websites — with no single entity pulling significantly ahead of the rest. Similarity here is measured as audience shape overlap on a 0–1 scale, and the scores across the top 10 compress into a narrow band from 0.97 to 0.98, the defining characteristic of a flat distribution.

Guardian News (0.98) and The New York Times (0.98) sit at the top, followed closely by Salon (0.98) and The Nation (0.98) — both classified as Magazines rather than News Publishers. Kickstarter (0.98) is the first Website in the set, a cross-subcategory entry that sits at the same level as BBC News (World) (0.97) and The Intercept (0.97). Slate (0.97) and The Daily Beast (0.97) round out the lower end alongside The Paris Review (0.97).

Tallying the subcategories: five neighbors are News Publishers, three are Magazines, and two are Websites. The center entity is itself a News Publisher, so the top 10 is majority same-kind — but the presence of literary and general-interest magazines alongside a crowdfunding platform signals that the audience shape extends meaningfully beyond the news-reading cluster. No celebrities, politicians, or non-profits appear in the top 10, though the wider graph may tell a different story.

The flat shape and compressed scores indicate an audience with broad, diffuse overlap across English-language editorial media rather than a tight affinity with any single outlet or type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardian", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9825, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9792, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "thenation", "title": "The Nation", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9786, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "kickstarter", "title": "Kickstarter", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9752, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9749, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9749, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9739, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
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