Guardian Sport Audience Graph • Social Signal

Guardian Sport's nearest audiences in the top 10 are a mix of lifestyle media, progressive commentary, and public intellectuals — not other sports publishers. Only BBC Sport (0.85) shares the News Publishers subcategory; the remaining nine neighbors span food professionals, environmental websites, political figures, authors, and late-night television.

The scores run in a tight band from 0.88 down to 0.85, consistent with the flat shape. Jamie Oliver (0.88) and Chris Hadfield (0.86) are the two Professionals in the set; VegNews (0.87) and Treehugger (0.85) represent the environmental and plant-based lifestyle corner. Upworthy (0.87) and Robert Reich (0.86) anchor a progressive-media cluster, while Stephen Fry (0.86) and Tom Colicchio (0.85) add an Authors and TV Personalities presence respectively. The Late Show (0.86) is the sole TV Show in the set. No other sports-focused entity appears in the top 10.

The overall picture is an audience whose shape is defined less by sport consumption than by a broader orientation toward progressive media, food and environment content, and public-intellectual figures.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/guardian_sport

{ "handle": "guardian_sport", "title": "Guardian Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardian_sport", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jamieoliver", "title": "Jamie Oliver", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8789, "drivers": [ "G01", "A02", "N03", "G03", "J02" ] }, { "handle": "vegnews", "title": "VegNews", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8712, "drivers": [ "G01", "G03", "N03", "I01", "A02" ] }, { "handle": "upworthy", "title": "Upworthy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8662, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "cmdr_hadfield", "title": "Chris Hadfield", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8625, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "rbreich", "title": "Robert Reich", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8613, "drivers": [ "G01", "A02", "G03", "I01", "N03" ] }, { "handle": "colbertlateshow", "title": "The Late Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8566, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "stephenfry", "title": "Stephen Fry", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.856, "drivers": [ "G01", "A02", "G03", "I01", "N03" ] }, { "handle": "tomcolicchio", "title": "Tom Colicchio", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8541, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "treehugger", "title": "Treehugger", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8537, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8521, "drivers": [ "N03", "G01", "A02", "G03", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/guardian_sport

Guardian Sport

Nearest neighbors by audience shape

Raw data