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Guardian Environment

Marketing Channels
News Publishers
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The top 10 neighbors for Guardian Environment span journalists, authors, websites, and news publishers — with no single entity pulling far ahead of the rest. Similarity scores run from 0.97 down to 0.95, a narrow band that defines the flat shape here.

The leading neighbor is grist at 0.97, a website focused on environmental coverage. Close behind are two journalists — Bill McKibben at 0.96 and Jane Mayer at 0.96 — and two authors, Michael Pollan at 0.96 and Mark Bittman at 0.95. Rounding out the top 10 are journalists Josh Marshall (0.95) and Ryan Lizza (0.95), academic Paul Krugman (0.95), and news publishers NPR Food (0.95) and Treehugger (0.95).

Tallying subcategories across the 10: journalists account for four entries, authors two, websites two, and news publishers two. Guardian Environment is itself a News Publisher, making NPR Food the only other News Publisher in the top 10. The dominant neighbor type is journalists — a cross-kind pattern, since the center entity is a publisher, not a journalist. The presence of authors like Pollan and Bittman alongside political journalists like Mayer and Marshall suggests the audience shape is defined less by environmental media specifically and more by a broader cluster of engaged, text-oriented readers who follow individual bylines and long-form outlets across topics.

The flat shape and tight score band indicate an audience with diffuse but consistent overlap across a wide range of journalism-adjacent entities, rather than a concentrated affinity for any single one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guardianeco", "title": "Guardian Environment", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardianeco", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "grist", "title": "grist", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.969, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "billmckibben", "title": "Bill McKibben", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9611, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "michaelpollan", "title": "Michael Pollan", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9594, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "janemayernyer", "title": "Jane Mayer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9577, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "joshtpm", "title": "Josh Marshall", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9538, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "paulkrugman", "title": "Paul Krugman", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9536, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "bittman", "title": "Mark Bittman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9527, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "ryanlizza", "title": "Ryan Lizza", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9523, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9517, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "nprfood", "title": "NPR Food", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9508, "drivers": [ "A02", "G01", "G03", "J04", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: