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Guardian News

Marketing Channels
News Publishers
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Guardian News draws its nearest audiences from a dense cluster of news publishers, magazines, and civil-society organizations — with no single neighbor pulling far ahead of the rest.

The shape is flat: the top neighbor, The Guardian, scores 0.98, but the tenth-closest, The Intercept, sits at 0.96 — a spread of only two points across the entire set. That compression means no structural outlier exists; the audience shape is defined by the cluster's composition, not by any dominant pull. Among the top 10, five neighbors are fellow News Publishers: The Guardian (0.98), The Independent (0.97), Guardian Tech (0.96), VICE News (0.96), and The Intercept (0.96). Two are Magazines — Salon (0.96) and The Nation (0.96). Two are Non-Profit organizations — UN Women (0.96) and Human Rights Watch (0.96). The one cross-kind outlier is Yoko Ono (0.96), classified as an Artist — the only Celebrities and Influencers entry in the top 10, and the only non-media, non-organizational neighbor in the set.

The overall picture is an audience that moves fluidly across progressive news, political magazines, and human-rights organizations, with no sharp boundary between those three zones.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardiannews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "independent", "title": "The Independent", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "yokoono", "title": "Yoko Ono", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.962, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "guardiantech", "title": "Guardian Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9601, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9591, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9583, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "thenation", "title": "The Nation", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9581, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9577, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9554, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9554, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: