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Guardian Science's top 10 neighbors span five distinct subcategories — magazines, websites, non-profits, news publishers, and podcasts — with no single type dominating and scores compressed into a narrow band from 0.93 to 0.95.
The shape is flat: Scientific American leads at 0.95, but Upworthy (0.94), ProPublica (0.94), New Scientist (0.94), and Medium (0.94) follow within a fraction of a point. No single neighbor pulls away from the pack. Tallying the subcategories across all ten: four are websites (Upworthy, Medium, Slate, MediaShift), two are magazines (Scientific American, New Scientist), two are news publishers (Nature News & Comment, Reuters Science News), one is a non-profit (ProPublica), and one is a podcast (NPR's Planet Money). Guardian Science's own subcategory — News Publishers — accounts for only two of the ten neighbors, meaning the audience shape is defined less by fellow news publishers than by a broader mix of science magazines, general-interest websites, and public-radio programming. The one individual in the top 10 is Ed Yong (0.94), an author — the sole Celebrities and Influencers entry in the set.
The flat, cross-kind distribution suggests an audience that moves fluidly across formats — print science media, long-form web writing, investigative non-profit journalism, and public radio — rather than clustering tightly around any single channel type.
