Playground →
Guardian Tech's top 10 neighbors span websites, news publishers, magazines, blogs, a finance brand, and a tech personality — with no single neighbor pulling significantly ahead of the rest.
The shape is flat: scores run from 0.96 at the top (Mashable, 0.96; Medium, 0.96; The Verge, 0.96) down to DesignObserver at 0.96, a spread of less than two hundredths across all ten. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range means no single neighbor is a structurally dominant match. Tallying subcategories across the top 10: four are Websites (Medium, The Verge, Kickstarter, The Muse), three are News Publishers (Guardian News, Bloomberg Quicktake, BBC News Technology), two are Magazines (Mashable, WIRED), and one is a Finance brand (American Express). That last entry is the most structurally notable: nine of the ten neighbors are Marketing Channels, but American Express (0.96) is a Brands/Finance entity — the only non-publisher in the set. Two neighbors share Guardian Tech's own subcategory of News Publisher (Guardian News at 0.96 and BBC News Technology at 0.95), meaning the audience is not exclusively shaped by same-kind publishers; digital-native websites and magazines account for the majority of the cluster.
The flat shape and tight score band indicate an audience with broad overlap across the tech-and-media publishing ecosystem rather than a concentrated affinity for any single outlet or format.
