Guardian US Audience Graph • Social Signal

Guardian US's ten nearest neighbors span magazines, journalists, and independent news outlets — a mix that crosses format lines without any single subcategory dominating. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 to 0.98, a band narrow enough that no single neighbor stands apart.

Magazines make up the largest share of the cluster: Ms. Magazine (0.98), The New Republic (0.97), Harper's Magazine (0.97), and Boston Review (0.97) all rank in the top 10. Two individual journalists — Astead Herndon (0.97) and Jamelle Bouie (0.97) — sit alongside them, as does author Jessica Valenti (0.97). The remaining three positions go to The Intercept (0.97), the only other News Publisher in the top 10, Jezebel (0.97), and On the Media (0.97). The cross-kind pattern is notable: Guardian US is a news publisher whose nearest audiences are shaped more by print magazines and individual journalists than by fellow news outlets.

The flat score distribution reinforces this — no single neighbor pulls ahead, suggesting an audience that is broadly shared across a specific stratum of left-leaning, text-forward media rather than tightly bound to any one format.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/guardianus

{ "handle": "guardianus", "title": "Guardian US", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardianus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "msmagazine", "title": "Ms. Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9807, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9734, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9728, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9723, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "harpers", "title": "Harper's Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.971, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9686, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jbouie", "title": "Jamelle Bouie", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9685, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jezebel", "title": "Jezebel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "onthemedia", "title": "On the Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9679, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "bostonreview", "title": "Boston Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9673, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/guardianus

Guardian US

Nearest neighbors by audience shape

Raw data