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Guardian World

Marketing Channels
News Publishers
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Guardian World's top 10 neighbors span three distinct subcategories — magazines, news publishers, and non-profit organizations — with no single type dominating and scores compressed into a narrow band from 0.95 to 0.97.

The shape is flat: similarity scores measure how closely two entities' audiences resemble each other, and here the top neighbor, Vanity Fair (0.97), sits only 0.012 points above the tenth, Amnesty International (0.95). That compression means no single neighbor defines the audience; the cluster defines it collectively. Four of the ten are magazines — Vanity Fair (0.97), Variety (0.96), and two others — while three are fellow news publishers: The Guardian (0.96), Al Jazeera English (0.96), and AFP news agency (0.96). The remaining three are non-profit and activism organizations: Human Rights Watch (0.96), UNHCR, the UN Refugee Agency (0.96), and Amnesty International (0.95), alongside the Guggenheim Museum (0.96) in an education subcategory. The cross-kind presence of human-rights and cultural institutions alongside news and magazine brands is the structural finding: this audience's shape is shared not just by journalism but by internationally oriented civil-society and arts organizations.

The flat distribution suggests an audience that is broadly cosmopolitan in its media diet rather than tightly anchored to any single content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guardianworld", "title": "Guardian World", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "guardianworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9662, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9606, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9598, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9587, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "guggenheim", "title": "Guggenheim Museum", "category": "Organizations", "subcategory": "Education", "similarity": 0.9575, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "refugees", "title": "UNHCR, the UN Refugee Agency", "category": "Organizations", "subcategory": "Activism", "similarity": 0.957, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "afp", "title": "AFP news agency", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9557, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9556, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9554, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "amnesty", "title": "Amnesty International", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9545, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] } ] }
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