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Guernica Magazine

Marketing Channels
Magazines
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Guernica Magazine's top 10 nearest neighbors span five distinct subcategories — magazines, websites, news publishers, a book publisher, and a comedian — with scores compressed into a narrow band from 0.98 to 0.96, the defining signature of a flat shape.

Catapult (0.98, Book Publishers) sits at the top, but only barely ahead of Reductress (0.97, Websites), Aparna Nancherla (0.97, Comedians), Bustle (0.97, Websites), and The Intercept (0.97, News Publishers). The remaining five — Hyperallergic (0.97, Blogs), The Baffler (0.97, Magazines), n+1 (0.96, Magazines), Roxane Gay (0.96, Authors), and Bust Magazine (0.96, Magazines) — hold nearly the same position. No single neighbor dominates.

The subcategory mix is the real finding. Three of the ten are fellow magazines, but the set also includes two websites, two news publishers, a blog, a book publisher, and a comedian — a cross-kind spread that cuts across literary, political, feminist, and arts-criticism audiences. Guernica's own subcategory (Magazines) is present but not dominant; the audience shape it shares most closely is not a magazine-reader shape so much as a culturally engaged, left-leaning media-reader shape that moves fluidly across formats.

That breadth, compressed into a tight similarity band, suggests an audience with no single obvious home — one that follows ideas and voices rather than any one publication type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guernicamag", "title": "Guernica Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "guernicamag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "catapultstory", "title": "Catapult", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9784, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "reductress", "title": "Reductress", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.97, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9691, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "bustle", "title": "Bustle", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9687, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9684, "drivers": [ "G03", "A02", "I01", "G01", "E06" ] }, { "handle": "hyperallergic", "title": "Hyperallergic", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9662, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "thebafflermag", "title": "The Baffler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9658, "drivers": [ "G03", "A02", "I01", "G01", "E06" ] }, { "handle": "nplusonemag", "title": "n+1", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9648, "drivers": [ "A02", "G03", "I01", "G01", "E06" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.963, "drivers": [ "G03", "A02", "I01", "G01", "E06" ] }, { "handle": "bust_magazine", "title": "Bust Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9628, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] } ] }
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