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Guitar World

Marketing Channels
Magazines
Playground →Docs

Guitar World's nearest audiences span music gear brands, rock musicians, and a surprising spread of TV content — with no single neighbor pulling far ahead of the rest. The top 10 scores run from Loudwire at 0.83 down to Ernie Ball at 0.78, a narrow band that defines the flat shape.

Within that band, the neighbor mix breaks into three recognizable clusters. Music brands form one thread: Fender (0.83), Epiphone (0.81), and Ernie Ball (0.78) are all Music-subcategory brands whose audiences closely track Guitar World's. Musicians and Bands make up a second thread: Aerosmith (0.81) and Slash (0.79) sit comfortably in the top 10, with Nikki Sixx (0.78) and Mötley Crüe (0.78) just behind — a cluster that skews toward classic hard rock and metal. The third thread is the cross-kind surprise: History channel (0.80) and Zak Bagans (0.79, a TV Personality) both rank above several rock musicians, placing a TV Channels entity and a paranormal TV figure inside what might otherwise look like a pure music-gear neighborhood. Metal Hammer is the only other Magazine in the top 10 (0.80), making it Guitar World's closest same-kind neighbor.

The overall picture is an audience that lives at the intersection of guitar culture and a specific strain of American male-skewing entertainment — hard rock, gear, and History-channel-adjacent TV — with no single entity dominating the shape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "guitarworld", "title": "Guitar World", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "guitarworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "loudwire", "title": "Loudwire", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8272, "drivers": [ "N03", "O02", "N04", "E06", "F03" ] }, { "handle": "fender", "title": "Fender", "category": "Brands", "subcategory": "Music", "similarity": 0.8254, "drivers": [ "N03", "N04", "F04", "O02", "K01" ] }, { "handle": "epiphone", "title": "Epiphone", "category": "Brands", "subcategory": "Music", "similarity": 0.8137, "drivers": [ "N03", "N04", "O02", "H04", "O03" ] }, { "handle": "aerosmith", "title": "Aerosmith", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8096, "drivers": [ "N03", "N04", "O02", "H04", "O03" ] }, { "handle": "history", "title": "History", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8042, "drivers": [ "N03", "N04", "H04", "O02", "E06" ] }, { "handle": "metalhammer", "title": "metalhammer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7956, "drivers": [ "N03", "O02", "N04", "H04", "O03" ] }, { "handle": "slash", "title": "Slash", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7899, "drivers": [ "N03", "N04", "O02", "H04", "O03" ] }, { "handle": "zak_bagans", "title": "Zak Bagans", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7873, "drivers": [ "N03", "O02", "N04", "F03", "G01" ] }, { "handle": "nikkisixx", "title": "Nikki Sixx", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7825, "drivers": [ "N03", "N04", "O02", "H04", "O03" ] }, { "handle": "ernieball", "title": "Ernie Ball", "category": "Brands", "subcategory": "Music", "similarity": 0.7782, "drivers": [ "N03", "N04", "O02", "E02", "E04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: