Playground →
Ten neighbors, ten different subcategories — Guthrie's audience shape is one of the more diffuse in the restaurant space. Similarity here measures how closely two entities' audience compositions resemble each other; a score near 0.77 indicates strong structural overlap regardless of what the two entities actually are.
Renasant Bank leads the set at 0.77, the only bank in the top 10 and the single highest-scoring neighbor. From there, the list fans out across categories with no clustering: AP Top 25 (0.75, a college football rankings website), Sprint Mart (0.75, gas stations), Newk's Eatery (0.74, casual dining), and Salsarita's Fresh Cantina (0.74) — the only other QSR in the top 10. Below them sit Laura Rutledge (0.73, a sports journalist), Express Oil Change (0.72, automotive services), Sleep Outfitters (0.72, furniture), College Football Playoff (0.71, a sporting event), and Zaxby's (0.70, fast casual dining).
The college football thread — AP Top 25, Laura Rutledge, and College Football Playoff — is the one thematic cluster visible in the top 10, but it sits alongside a bank, a gas station chain, an oil change service, and a mattress retailer. That breadth, combined with scores that compress into a 0.70–0.77 band, is the defining structural feature: no single neighbor dominates, and the audience shape overlaps with a wide range of entity types rather than concentrating around any one kind.
The broad shape suggests an audience that isn't tightly defined by any single interest or retail category — it resembles the audiences of many different kinds of entities at roughly equal strength.
