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Haaretz.com's top 10 nearest neighbors form a tight, undifferentiated cluster — scores run from 0.98 down to 0.95 with no single dominant pull and no sharp drop-off between positions.
The shape is flat. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.98 means the audiences are nearly indistinguishable in shape. The Forward leads at 0.98, followed by Bloomberg Opinion (0.96) and Bloomberg Politics (0.96) — both News Publishers, as is Foreign Policy at 0.96. Four of the top 10 are fellow News Publishers (the same subcategory as Haaretz.com itself), which means the audience shape does partly track its own kind. But the other six positions belong to individual Journalists: Nicholas Kristof (0.96), Kara Swisher (0.96), Ben Smith (0.95), and Brian Stelter (0.95) all sit within a fraction of a point of the publisher neighbors. The remaining two slots go to WPP (0.95, B2B) and Ian Bremmer (0.95, Academics) — the only non-publisher, non-journalist entries in the top 10. The mix of News Publishers and individual Journalists at near-identical scores is the defining structural feature: this audience doesn't distinguish sharply between institutional outlets and the bylines that staff them.
The flat shape signals an audience that is broadly at home across serious, text-driven news and commentary — institutional or individual, domestic or international — rather than one anchored to any single outlet or voice.
