Playground →
Chevron Extra Mile sits at the top of The Habit Burger Grill's neighbor set at 0.95 — the strongest pull in the top 10, and it isn't another restaurant. That cross-category lead sets the tone for a broad audience shape with no single dominant cluster.
The top 10 spans five distinct subcategories: gas stations (Chevron Extra Mile, 0.95), department stores (Miniso, 0.92), footwear (Vans, 0.91), fitness centers (24 Hour Fitness, 0.91), and QSR (Yogurtland, 0.90; In-N-Out Burger, 0.90). Only two of the top 10 — In-N-Out Burger and Yogurtland — share the Restaurants & Eateries category, and neither shares The Habit's own Fast Casual Dining subcategory. The remaining eight neighbors come from retail, apparel, fitness, and fuel — categories with no obvious thematic link to a burger chain. Further down the top 10, Jamba (0.89), Del Taco (0.88), and See's Candies (0.87) round out a set that mixes juice bars, QSR, and confectioneries with gym memberships and footwear retailers. The scores compress tightly from 0.95 down to 0.86, with no sharp drop-off — the defining feature of a broad shape.
This audience pattern suggests a wide-reach consumer profile that cuts across everyday errand categories rather than concentrating within any single dining or retail segment.
