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Hair Cuttery

Services
Hair Salons and Barber Shops
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Nine of Hair Cuttery's ten nearest neighbors are not hair salons — they are retailers, restaurants, and apparel brands, making this one of the more cross-kind audience shapes in the Services category.

The shape is broad, with scores running from 0.87 down to 0.80 across the top 10, and no single neighbor pulling far ahead of the rest. Kirkland's leads at 0.87, followed by Dick's Sporting Goods at 0.85 and Lane Bryant at 0.84 — a home-décor gift retailer, a sporting goods chain, and a women's apparel brand, none of them in the same category as Hair Cuttery. Tropical Smoothie Café (0.83) and Chicken Salad Chick (0.82) round out the top five, both in Restaurants & Eateries. The only fellow hair salon in the top 10 is Sport Clips at 0.82 — sitting sixth, sandwiched between two restaurant brands.

The remaining four positions go to At Home (0.81, Home Goods and Furnishings), Casual Dining (0.81), Bruster's Ice Cream (0.80, Bakeries Desserts and Confectioneries), and Jared The Galleria of Jewelry (0.80, Jewelry and Accessories). Across the full top 10, the subcategory distribution spans six distinct retail and dining categories alongside a single same-kind match — a pattern that points to an audience defined less by grooming habits than by a broader set of everyday consumer behaviors.

The broad shape here reflects an audience that overlaps widely with mainstream brick-and-mortar brands across multiple spending categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hair-cuttery", "title": "Hair Cuttery", "category": "Services", "subcategory": "Hair Salons and Barber Shops", "resolved": "hair-cuttery", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "kirkland-s", "title": "Kirkland's", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.8725, "drivers": [ "N03", "I01", "Q01", "M01", "E06" ] }, { "handle": "dick-s-sporting-goods", "title": "Dick's Sporting Goods", "category": "Retail", "subcategory": "Sporting Goods and Outdoor Gear", "similarity": 0.8452, "drivers": [ "N03", "N01", "Q01", "M01", "N02" ] }, { "handle": "lane-bryant", "title": "Lane Bryant", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.8386, "drivers": [ "N03", "Q01", "M01", "N01", "N02" ] }, { "handle": "tropical-smoothie-caf", "title": "Tropical Smoothie Café", "category": "Restaurants & Eateries", "subcategory": "Juice and Smoothies", "similarity": 0.8273, "drivers": [ "N03", "Q01", "M01", "E06", "P03" ] }, { "handle": "chicken-salad-chick", "title": "Chicken Salad Chick", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.8234, "drivers": [ "N03", "Q01", "M01", "P03", "E06" ] }, { "handle": "sport-clips", "title": "Sport Clips", "category": "Services", "subcategory": "Hair Salons and Barber Shops", "similarity": 0.8227, "drivers": [ "A05", "N03", "Q01", "E06", "M01" ] }, { "handle": "at-home", "title": "At Home", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.8145, "drivers": [ "N03", "M01", "N01", "N02", "P03" ] }, { "handle": "casual-dining", "title": "Casual Dining", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8137, "drivers": [ "M01", "N03", "K01", "Q01", "A05" ] }, { "handle": "bruster-s-ice-cream", "title": "Bruster's Ice Cream", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.8009, "drivers": [ "N03", "A05", "Q01", "M01", "N01" ] }, { "handle": "jared-galleria-of-jewelry", "title": "Jared The Galleria of Jewelry", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8, "drivers": [ "N03", "N01", "M01", "N02", "K01" ] } ] }
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