Holland America Line Audience Graph • Social Signal

Holland America Line's nearest ten audiences are led by fellow cruise brands but quickly give way to politicians, government agencies, and professional influencers — a cross-kind spread that defines the broad shape of this audience.

Celebrity Cruises (0.87) and Cruise Norwegian (0.80) are the two Travel-subcategory neighbors in the top 10, joined by the review site Cruise Critic (0.79). After that, the neighbor set shifts sharply away from travel. Florida politicians Nikki Fried (0.78) and Rick Scott (0.77) sit at positions four and five, followed by FEMA (0.76) — a government agency. The remaining three slots belong to professional-influencer accounts: Bobby Umar (0.75), Steve Keating (0.74), and Bruce Van Horn (0.74), with the web tool ShareThis (0.74) rounding out the set. Professionals are the single largest subcategory in the top 10 (three neighbors), edging out Politicians (two) and Travel (two). No other cruise line appears in the top 10 beyond Celebrity and Norwegian.

The broad shape here reflects an audience whose composition overlaps with a wide and structurally diverse range of entities — cruise competitors anchor the top, but the bulk of the neighbor set is shaped by civic, political, and professional content rather than travel.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/halcruises

{ "handle": "halcruises", "title": "Holland America Line", "category": "Brands", "subcategory": "Travel", "resolved": "halcruises", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "celebritycruise", "title": "Celebrity Cruises", "category": "Brands", "subcategory": "Travel", "similarity": 0.8681, "drivers": [ "K02", "J02", "N03", "J04", "E04" ] }, { "handle": "cruisenorwegian", "title": "Cruise Norwegian", "category": "Brands", "subcategory": "Travel", "similarity": 0.8007, "drivers": [ "K02", "E04", "I05", "J04", "J02" ] }, { "handle": "cruisecritic", "title": "Cruise Critic", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7902, "drivers": [ "K02", "J02", "N03", "J04", "I05" ] }, { "handle": "nikkifried", "title": "Nikki Fried", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7794, "drivers": [ "K02", "J02", "E04", "J04", "P02" ] }, { "handle": "senrickscott", "title": "Rick Scott", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7731, "drivers": [ "K02", "J02", "E04", "N03", "J05" ] }, { "handle": "fema", "title": "FEMA", "category": "Organizations", "subcategory": "Government", "similarity": 0.759, "drivers": [ "K02", "N03", "J02", "J04", "P02" ] }, { "handle": "raehanbobby", "title": "Bobby Umar", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7521, "drivers": [ "K02", "J02", "N03", "J04", "P02" ] }, { "handle": "sharethis", "title": "ShareThis", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7407, "drivers": [ "J02", "K02", "J04", "N03", "P02" ] }, { "handle": "leadtoday", "title": "Steve Keating", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7395, "drivers": [ "J02", "K02", "N03", "J04", "P02" ] }, { "handle": "brucevh", "title": "Bruce Van Horn", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7386, "drivers": [ "J02", "K02", "J04", "N03", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/halcruises

Holland America Line

Nearest neighbors by audience shape

Raw data