Playground →
The top 10 neighbors for CNBC Halftime Report compress into a narrow band — scores running from 0.95 down to 0.90 — with no single standout pulling away from the pack. That flat distribution is itself the finding.
Seven of the ten neighbors are TV Shows (subcategory), all of them financial news programming on the same network: CNBC's Fast Money (0.95), Squawk on the Street (0.95), Squawk Box (0.94), Mad Money On CNBC (0.94), and CNBC's Closing Bell (0.94) form the core. The remaining neighbors break from that mold: Jim Cramer (0.94) is a TV Personality, Houzz (0.92) is a Home brand, CNBC Now (0.92) is a News Publisher, TheStreet (0.91) is a Website, and WSJ Mansion (0.90) is another News Publisher. The two non-TV-Show, non-CNBC entries — Houzz and WSJ Mansion — are the only neighbors in the top 10 whose subcategories point toward real estate and home content rather than financial media, suggesting the audience carries a consistent interest in property and high-end living alongside market coverage.
The overall shape is a tight, same-kind cluster: this audience looks almost entirely like the audience for other CNBC financial programming, with a narrow but consistent signal toward upscale home and real estate content at the edges.
