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Hamilton

Brands
Musicals
Playground →Docs

Hamilton's top 10 nearest neighbors span actors, comedians, a TV show, a musician, and a podcast network — with no single subcategory dominating and scores compressed between 0.98 and 0.94. That tight band is the defining structural fact: this is a flat shape, where the audience overlaps broadly across a diverse mix rather than concentrating on one type.

Similarity here measures how closely two entities' audiences resemble each other in composition. Lin-Manuel Miranda leads at 0.98, the only Musicians and Bands entry in the top 10. Four actors follow closely — Phillipa Soo (0.97), Leslie Odom, Jr. (0.96), Daveed Diggs (0.96), and Renée Elise Goldsberry (0.96) — all cast members, which makes them the most concentrated subcategory cluster in the set. After them, the neighbor list opens up considerably: Colin Jost (0.96) is a Comedian, Last Week Tonight (0.95) is a TV Show, Josh Malina (0.95) is an Actor, Amanda Gorman (0.95) is an Author, and John Mulaney (0.94) is a Comedian. No other Musicals appear in the top 10 — Hamilton's nearest audience neighbors are almost entirely individual performers and media channels, not peer productions.

The flat shape, combined with the cross-kind spread across actors, comedians, authors, and TV programming, points to an audience that organizes around a particular cultural sensibility rather than a single genre or format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hamiltonmusical", "title": "Hamilton", "category": "Brands", "subcategory": "Musicals", "resolved": "hamiltonmusical", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lin_manuel", "title": "Lin-Manuel Miranda", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9764, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "phillipasoo", "title": "Phillipa Soo", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9734, "drivers": [ "A02", "I01", "G03", "G01", "N03" ] }, { "handle": "leslieodomjr", "title": "Leslie Odom, Jr.", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.964, "drivers": [ "A02", "I01", "G03", "G01", "N03" ] }, { "handle": "colinjost", "title": "Colin Jost", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9617, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "daveeddiggs", "title": "Daveed Diggs", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9594, "drivers": [ "A02", "I01", "G01", "G03", "N03" ] }, { "handle": "reneegoldsberry", "title": "Renée Elise Goldsberry", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9565, "drivers": [ "A02", "I01", "G03", "G01", "N03" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.949, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "joshmalina", "title": "Josh Malina", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9468, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "theamandagorman", "title": "Amanda Gorman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9468, "drivers": [ "A02", "G01", "G03", "N03", "I01" ] }, { "handle": "mulaney", "title": "John Mulaney", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9434, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: