Playground →
Pet Supplies Plus sits at the top of Handel's nearest neighbor set (0.79), making a pet retail chain the single strongest audience overlap for a regional ice cream brand — a cross-kind pairing that sets the tone for the entire top 10. The shape is two-peak: Pet Supplies Plus and Notre Dame Football (0.79) form two distinct poles, with the remaining neighbors clustering beneath them.
The top 10 breaks down almost entirely into cross-kind neighbors. Athletes dominate by subcategory count — Trevor Bauer (0.77), Jim Harbaugh (0.74), and Joe Thomas (0.74) all appear — alongside sports teams (Notre Dame Football at 0.79, Cleveland Indians at 0.75) and one general grocery store, Wegmans Food Markets (0.77). Jet's Pizza (0.77) is the only other Restaurants & Eateries entry in the top 10, and its subcategory is Fast Casual Dining — not Bakeries, Desserts and Confectioneries. The regional footprint is legible in the data: Ohio and Midwest-anchored properties — Cleveland Indians, Cedar Point (0.73), Rich Eisen (0.72) — recur across the lower half of the set. No other dessert or confectionery brand appears in the top 10.
The two-peak structure, bridging a pet supply retailer and a college football program, points to an audience defined less by food category than by a specific regional, sports-adjacent consumer profile.
