Playground →
The top 10 neighbors for Hannaford Supermarkets span six distinct subcategories — no single kind dominates, which is the defining feature of a broad audience shape.
Hannaford Pharmacy leads at 0.99, a near-perfect overlap that reflects the co-located nature of pharmacy and grocery audiences. After that, the set fans out quickly: Irving Oil (0.92) and Stewart's Shops (0.90) are convenience and fuel brands, while Weis Markets (0.87) and Price Chopper (0.86) are the only other General Grocery Stores in the top 10. Aubuchon Hardware (0.86) and Weis Pharmacy (0.85) round out the retail cluster, followed by NBT Bank (0.84) — a bank — and two Health and Medical Services entries, Health & Medical Services (0.82) and Beltone (0.81). The subcategory mix — grocery, pharmacy, gas stations, convenience stores, hardware, banking, and health services — is the signature of an audience that shops across the full range of everyday, community-anchored errands rather than clustering around any single retail type.
The cross-kind breadth here signals an audience defined less by what they buy in any one category and more by a pattern of routine, locally rooted consumption across multiple service types.
