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Harper Perennial

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Book Publishers
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Harper Perennial's top 10 neighbors span book publishers, literary magazines, a food blog, and two elected officials — all within a narrow similarity band of 0.92 to 0.95, with no single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight range means the top 10 form a cluster rather than a hierarchy.

Four of the ten neighbors are fellow book publishers: Harper Books at 0.95, W. W. Norton & Company at 0.94, Penguin Books USA at 0.93, and Tin House at 0.93. Two are literary magazines — NYer Page-Turner at 0.93 and The Paris Review at 0.92 — and one is a website, NYT Watching at 0.92. That leaves three neighbors outside the literary-media cluster entirely: Food52, a food and cooking blog, sits at 0.94 — the second-highest score in the set — while Kirsten Gillibrand at 0.92 and Chuck Schumer at 0.92 represent politicians and government officials respectively. The presence of two New York political figures at near-parity with major publishers suggests the audience that follows Harper Perennial overlaps substantially with a civically engaged, New York-oriented readership rather than a purely literary one.

The flat shape of this cluster points to an audience with consistent, broad affinities — one that doesn't concentrate sharply around any single neighbor type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "harperperennial", "title": "Harper Perennial", "category": "Brands", "subcategory": "Book Publishers", "resolved": "harperperennial", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "harperbooks", "title": "Harper Books", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9489, "drivers": [ "A02", "G01", "I01", "G03", "F04" ] }, { "handle": "food52", "title": "Food52", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9372, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "wwnorton", "title": "W. W. Norton & Company", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9351, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "pageturner", "title": "NYer Page-Turner", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9327, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "penguinusa", "title": "Penguin Books USA", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9311, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "tin_house", "title": "Tin House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9295, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "sengillibrand", "title": "Kirsten Gillibrand", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9236, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "senschumer", "title": "Chuck Schumer", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.921, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9207, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "watching", "title": "NYT Watching", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9183, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: