Playground →
Hawaii Five-0's top 10 neighbors span TV shows, musicians, consumer brands, and a toy property — no single subcategory dominates, and the scores compress into a narrow band from 0.87 down to 0.85, the defining signature of a flat-shape audience.
Tallying the top 10 by subcategory: four are TV Shows — Criminal Minds (0.87), Grimm (0.87), CSI: NY (0.85), and The Big Bang Theory (0.85) — and three are Musicians and Bands: Kelly Clarkson (0.87), 5 Seconds of Summer (0.85), and Chanel West Coast (0.84). The remaining three are a Toys and Games brand (elfontheshelf, 0.86), a Department Store (Kohl's, 0.86), and a Food brand (Wheat Thins, 0.85). That's a roughly even split between same-kind neighbors (TV Shows) and cross-kind neighbors — the audience shape is not anchored to procedural drama or any single content genre.
The musicians in the top 10 are notably varied in style — a pop-country singer, a pop-rock group, and a hip-hop/TV personality — which reinforces that the overlap is driven by audience composition rather than thematic affinity. The presence of a seasonal toy brand and a department store alongside primetime dramas points to a broad, mainstream consumer profile that multiple content and retail categories happen to share.
This flat distribution suggests Hawaii Five-0's audience is defined less by a specific niche than by a wide mainstream footprint that touches entertainment, retail, and music simultaneously.
