HBO Audience Graph • Social Signal

HBO's top 10 nearest neighbors contain no other TV channels — the closest match is The Hollywood Reporter at 0.95, an entertainment trade magazine, not a competing network.

HBO's audience shape is flat: the top 10 span a narrow similarity band from 0.95 down to 0.93, with no single dominant neighbor pulling away from the rest. The composition of those 10 neighbors is the finding. Tallying by subcategory: three are Non-Profit organizations — Amnesty International USA (0.95), UNICEF (0.94), and Human Rights Watch (0.94) — sitting alongside two Events and Awards organizations, The Academy Awards (0.95) and Golden Globe Awards (0.93). Three are Magazines: The Hollywood Reporter (0.95), GQ Style (0.94), and Vogue Magazine (0.93). One is a News Publisher — NowThis News (0.94) — and one is a Comedian: Margaret Cho (0.94). Vice TV (0.93) is the only other TV channel in the top 10.

The cross-kind pattern here is striking: HBO's audience shape aligns more tightly with human rights nonprofits and awards ceremonies than with entertainment competitors, suggesting an audience defined as much by civic and cultural engagement as by television consumption.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/hbo

{ "handle": "hbo", "title": "HBO", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "hbo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.949, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9483, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9475, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9441, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "gqstyle", "title": "GQ Style", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9401, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "nowthisnews", "title": "NowThis News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9399, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9356, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9353, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "goldenglobes", "title": "Golden Globe Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9349, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "voguemagazine", "title": "Vogue Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9348, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/hbo

HBO

Nearest neighbors by audience shape

Raw data