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How Did This Get Made?

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for How Did This Get Made? are a dense mix of comedians and actors, with scores running from 0.95 down to 0.93 — a narrow band that reflects the flat shape of this audience graph.

Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 break down as follows: six comedians — Nick Kroll (0.95), Pete Holmes (0.95), Jemaine Clement (0.94), Chelsea Peretti (0.93), Marc Maron (0.93), and Paul F. Tompkins (0.93) — and three actors: Kristen Schaal (0.95), Adam Scott (0.95), and Ben Schwartz (0.94). The tenth neighbor is Rian Johnson (0.94), a director. No other podcast appears in the top 10, and no TV show, website, or brand breaks through — the cluster is almost entirely individual performers drawn from comedy and acting.

The cross-kind finding is notable: How Did This Get Made? is itself a podcast, yet its nearest audiences belong overwhelmingly to comedians and actors rather than to other audio properties. The one director in the set, Rian Johnson, fits the same entertainment-adjacent profile as the rest. This audience shape is defined by a specific performer community — comedy-world figures who straddle stand-up and screen work — rather than by the podcast medium itself.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hdtgm", "title": "How Did This Get Made?", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "hdtgm", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nickkroll", "title": "Nick Kroll", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9549, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "kristenschaaled", "title": "Kristen Schaal", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9499, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "peteholmes", "title": "Pete Holmes", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9494, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "mradamscott", "title": "Adam Scott", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9455, "drivers": [ "G03", "H02", "G01", "I01", "A02" ] }, { "handle": "ajemaineclement", "title": "Jemaine Clement", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9415, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "rianjohnson", "title": "Rian Johnson", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9405, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "rejectedjokes", "title": "Ben Schwartz", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9384, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "chelseaperetti", "title": "Chelsea Peretti", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9341, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "marcmaron", "title": "Marc Maron", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9304, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "pftompkins", "title": "Paul F. Tompkins", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9264, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: