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The top 10 neighbors for HEARST span five distinct subcategories — B2B agencies, magazines, websites, news publishers, and journalists — with no single type dominating and scores compressed into a narrow band from 0.97 down to 0.96.
The shape is flat: R/GA leads at 0.97, followed closely by Condé Nast at 0.97, Cool Hunting at 0.97, Vox Media at 0.97, and Emily Nussbaum at 0.97 — a spread of less than four hundredths of a point across all ten. That compression means no single neighbor is structurally dominant; the audience overlaps broadly and evenly across a mixed cluster. Tallying the subcategories: three neighbors are B2B brands (R/GA, and two others further down), three are journalists (Emily Nussbaum, Taylor Lorenz, Rebecca Traister), two are websites (Cool Hunting, PSFK), one is a magazine (Condé Nast), and one is a news publisher (Vox Media). The cross-kind finding is notable: HEARST is classified as an Entertainment Platform, yet not one neighbor in the top 10 shares that subcategory. Instead, the audience shape aligns with media-industry professionals — ad agencies, trade-adjacent publications, and bylined journalists — rather than with other entertainment or consumer media platforms.
The flat, cross-kind pattern suggests HEARST's audience on this platform skews toward media and marketing insiders rather than general consumers.
