Playground →
Heineken US's nearest audiences span an unusually wide range of entity types, with no single neighbor pulling far ahead of the rest — the top score, Seventeen at 0.81, sits only about four points above the tenth-ranked neighbor.
The shape is flat, and the subcategory mix reflects that diffusion. Across the top 10, actors dominate: Ben Affleck (0.80), Heidi Klum (0.78), Steve Nash (0.77), and Wonder Woman 1984 (0.76) represent a blend of Actors, Models, Athletes, and Movie Franchises. Alongside them sit a teen magazine (Seventeen, 0.81), a technology brand (Polaroid, 0.80), a telecommunications brand (BT, 0.79), a news publisher (ABC News, 0.78), a footwear brand (Reebok, 0.77), and a TV show (Glee, 0.77). No other Alcohol brand appears anywhere in the top 10 — the audience shape Heineken US shares most closely belongs entirely to other kinds of entities.
That cross-kind composition — celebrities, legacy media, consumer brands, and entertainment properties all registering within a narrow 0.76–0.81 band — points to an audience whose attention is broadly distributed across mainstream culture rather than concentrated in any single content vertical or product category.
