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Hidden Brain

Marketing Channels
Podcasts and Radio
Playground →Docs

Hidden Brain's top 10 neighbors span journalists, fellow podcasts, a TV personality, an academic, and an author — no single subcategory dominates, and the scores compress into a narrow band from 0.97 down to 0.96, the defining signature of a flat shape.

The two highest-scoring neighbors tie at 0.97: Nina Totenberg and Kai Ryssdal, both Journalists. Marketplace (0.97), a fellow Podcast and Radio channel, sits just behind them, followed by journalist Steve Inskeep at 0.97 and TV Personality Peter Sagal at 0.96. Rounding out the top 10 are Wait Wait Don't Tell Me (0.96, Podcasts and Radio), Morning Edition (0.96, Podcasts and Radio), academic Kevin M. Kruse (0.96), journalist Mary Louise Kelly (0.96), and James Martin, SJ (0.96, Spiritual Leaders). Tallying the subcategories: four Journalists, three Podcasts and Radio, one TV Personality, one Academic, and one Spiritual Leader. Journalists are the plurality, but no single kind commands the cluster. Notably, the NPR ecosystem — individual hosts, programs, and adjacent public-radio properties — accounts for most of the set, even when the subcategory labels differ.

The flat shape and tight score range together indicate an audience that is broadly distributed across a coherent public-media world rather than anchored to any single neighbor or type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hiddenbrain", "title": "Hidden Brain", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "hiddenbrain", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9697, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "kairyssdal", "title": "Kai Ryssdal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9697, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9668, "drivers": [ "G01", "G03", "A02", "A01", "H02" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9659, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "petersagal", "title": "Peter Sagal", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.963, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9629, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9581, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9571, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "nprkelly", "title": "Mary Louise Kelly", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9566, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jamesmartinsj", "title": "James Martin, SJ", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.956, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: