Playground →
Hilton Honors' top 10 neighbors span hotels, financial media, business TV, and professional tools — no single category dominates, and the spread is wide enough that no neighbor stands clearly apart from the rest.
The shape is broad. Marriott Bonvoy leads at 0.91, followed closely by Hilton Hotels at 0.90 and The Motley Fool at 0.90 — a financial-content website sitting nearly level with two direct hotel competitors. Marriott Hotels comes in at 0.89, and Robert Herjavec, a TV Personality, at 0.89. The top 10 close out with Hilton (0.87), Glassdoor Employers (0.87), Shark Tank (0.87), Kevin O'Leary (0.86), and Marriott International (0.85).
Tallying subcategories across the 10: four are Hotels, two are TV Personalities, one is a Website, one is a TV Show, one is categorized as Other, and one is a TV Show. The cross-kind finding is the real story here — four of the ten neighbors are fellow hotel brands, but the remaining six are drawn from business and financial media (Shark Tank, Kevin O'Leary, Robert Herjavec, The Motley Fool) and adjacent professional content. This audience overlaps heavily with viewers and readers oriented toward entrepreneurship and business news, not just travel loyalty programs.
The broad shape signals an audience with no single gravitational pull — it sits at the intersection of hospitality, business media, and professional content simultaneously.
