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Hilton Hotels

Brands
Hotels
Playground →Docs

Hilton Hotels' top 10 nearest neighbors span five distinct subcategories — Hotels, News Publishers, Technology, Education, and Tools and Resources — with no single type dominating and scores compressed into a narrow band from 0.94 down to 0.91.

The shape is flat: Marriott Hotels leads at 0.94, but the drop to USA TODAY Money at 0.93 is minimal, and the remaining eight neighbors sit within a few hundredths of each other. Three of the top 10 are fellow Hotels subcategory entries — Marriott Hotels (0.94), Hilton (0.93), and Marriott International (0.93) — so same-kind overlap is present but not overwhelming. The other seven positions go to USA TODAY Money (0.93, News Publishers), Hootsuite (0.93, Technology), American Management Association (0.92, Education), The Motley Fool (0.92, Websites), TweetDeck (0.92, Tools and Resources), Mari Smith (0.91, Professionals), and Social Media Monthly (0.91, Magazines). The cross-kind presence — business media, social media tools, and professional education — is as prominent as the hotel-brand cluster itself.

What the flat shape reveals is an audience that isn't tightly anchored to hospitality content alone; it overlaps equally with business news readers, social media practitioners, and professional development followers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hiltonhotels", "title": "Hilton Hotels", "category": "Brands", "subcategory": "Hotels", "resolved": "hiltonhotels", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "marriott", "title": "Marriott Hotels", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9439, "drivers": [ "A03", "J02", "G01", "J04", "A02" ] }, { "handle": "usatodaymoney", "title": "USA TODAY Money", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9348, "drivers": [ "J02", "N03", "A03", "J04", "A02" ] }, { "handle": "hiltonnewsroom", "title": "Hilton", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9333, "drivers": [ "N03", "A03", "G01", "J04", "J02" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9261, "drivers": [ "J02", "N03", "G01", "A02", "A03" ] }, { "handle": "marriottintl", "title": "Marriott International", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9258, "drivers": [ "A03", "J02", "G01", "J04", "J01" ] }, { "handle": "amanet", "title": "American Management Association", "category": "Organizations", "subcategory": "Education", "similarity": 0.9242, "drivers": [ "J02", "G01", "A03", "A01", "A02" ] }, { "handle": "themotleyfool", "title": "The Motley Fool", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9236, "drivers": [ "N03", "A03", "J02", "A01", "A02" ] }, { "handle": "tweetdeck", "title": "TweetDeck", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.9179, "drivers": [ "N03", "J02", "A02", "G01", "A03" ] }, { "handle": "marismith", "title": "Mari Smith", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9117, "drivers": [ "J02", "J04", "N03", "A03", "G01" ] }, { "handle": "socialmediamos", "title": "Social Media Monthly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9071, "drivers": [ "N03", "J02", "A03", "J04", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: