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Hockey Hall of Fame

Brands
Destinations
Playground →Docs

The top 10 neighbors for Hockey Hall of Fame form a tightly compressed band of hockey-specific media and infrastructure — no single neighbor dominates, and the scores span only about 0.04 points from top to bottom.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Hockey Night in Canada leads at 0.94, followed by NHL Network at 0.94, Bob McKenzie at 0.93, the NHL at 0.93, and Pierre LeBrun at 0.92 — a cluster so tightly grouped that no single neighbor stands meaningfully apart. The remaining five — TSN Hockey (0.92), The Hockey News (0.92), Darren Dreger (0.92), Paul Bissonnette (0.91), and USA Hockey (0.90) — extend the same pattern without breaking it.

By subcategory, the top 10 breaks down as: two TV channels/shows (Hockey Night in Canada, NHL Network), two athletes (McKenzie, Bissonnette), two journalists (LeBrun, Dreger), one podcast/radio outlet (TSN Hockey), one magazine (The Hockey News), one sports league (NHL), and one sports league (USA Hockey). Every neighbor is a hockey-specific entity — a TV show, a broadcast channel, a beat reporter, a podcast, a print outlet, or a governing body. The Hockey Hall of Fame itself is categorized as a Destination, making it the only entity of that subcategory in the top 10; its nearest audiences are shaped entirely by hockey media consumption rather than by other destination or museum audiences.

This flat, hockey-saturated cluster indicates an audience defined almost exclusively by deep sport-specific engagement rather than by any broader interest category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hockeyhallfame", "title": "Hockey Hall of Fame", "category": "Brands", "subcategory": "Destinations", "resolved": "hockeyhallfame", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9423, "drivers": [ "D03", "N03", "P02", "L01", "A04" ] }, { "handle": "nhlnetwork", "title": "NHL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9402, "drivers": [ "D03", "P02", "N03", "N02", "P04" ] }, { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9286, "drivers": [ "D03", "A04", "L01", "P02", "N03" ] }, { "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.925, "drivers": [ "D03", "P02", "L01", "N02", "A04" ] }, { "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9217, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.921, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9167, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9162, "drivers": [ "D03", "A04", "L01", "P02", "P06" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9052, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9048, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: