Share

Hockey Night in Canada

Marketing Channels
TV Shows
Playground →Docs

Hockey Night in Canada's ten nearest neighbors are a cross-kind cluster drawn entirely from the hockey ecosystem — journalists, athletes, sports leagues, a magazine, a podcast network, a destination, and a TV channel, with no other TV show appearing in the top 10.

The shape is flat: scores run from 0.9221 to 0.9565, a band of roughly 0.034, with no single neighbor pulling significantly ahead. Bob McKenzie (0.9565) and The Hockey News (0.9557) sit at the top, followed closely by TSN Hockey (0.9532), Pierre LeBrun (0.9501), and Darren Dreger (0.9451). The subcategory distribution is notably varied: two journalists (LeBrun and Dreger), two athletes (Bob McKenzie and Paul Bissonnette), two sports leagues (NHL at 0.9310 and USA Hockey at 0.9221), alongside Hockey Hall of Fame (Destinations, 0.9423) and NHL Network (TV Channels, 0.9395). Despite spanning five distinct subcategories, every neighbor is a hockey-specific entity — the audience shape is defined by sport, not by medium or format.

That uniformity of subject matter across a diverse mix of entity kinds suggests this audience organizes itself around hockey as a domain rather than around any particular content format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "hockeynight", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9565, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] }, { "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9557, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9532, "drivers": [ "D03", "N03", "A04", "P02", "P06" ] }, { "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9501, "drivers": [ "D03", "N03", "P02", "A04", "P06" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9451, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "hockeyhallfame", "title": "Hockey Hall of Fame", "category": "Brands", "subcategory": "Destinations", "similarity": 0.9423, "drivers": [ "D03", "N03", "P02", "L01", "A04" ] }, { "handle": "nhlnetwork", "title": "NHL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9395, "drivers": [ "D03", "P02", "N03", "A04", "P04" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9326, "drivers": [ "D03", "A04", "P02", "P06", "N03" ] }, { "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.931, "drivers": [ "D03", "P02", "L01", "P06", "A04" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9221, "drivers": [ "D03", "A04", "P02", "N03", "L01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: