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TODAY with Hoda & Jenna

Marketing Channels
TV Shows
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The top 10 neighbors for TODAY with Hoda & Jenna are dominated by politicians, political organizations, and conservative media figures — not other morning TV shows or entertainment properties. The shape is flat: scores run from 0.80 down to 0.77 with no single standout, and the composition of the cluster is the finding.

Tallying the top 10 by subcategory: Politicians (3 — Elise Stefanik at 0.79, US Senate Majority Leader at 0.78, Mike Lee at 0.77), Political Groups (2 — Judicial Watch at 0.78, House Republicans at 0.78), Government Officials (2 — Dan Scavino at 0.78, Kellyanne Conway at 0.78), Journalists (1 — Ann Coulter at 0.80), News Publishers (1 — Fox News Opinion at 0.78), and TV Personalities (1 — Kathie Lee Gifford at 0.77). The only neighbor sharing the center entity's own subcategory — TV Shows — is TODAY at 0.77, which sits at position 16 in the broader results and does not appear in the top 10 at all.

The single entertainment-adjacent neighbor in the top 10, Kathie Lee Gifford (0.77), is the lone TV Personality in the set. Every other neighbor is rooted in political media, elected office, or political advocacy. This pattern indicates that the audience shape of TODAY with Hoda & Jenna, as measured here, aligns more closely with politically engaged conservative media consumers than with the morning lifestyle TV audience one might expect.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hodaandjenna", "title": "TODAY with Hoda & Jenna", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "hodaandjenna", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "anncoulter", "title": "Ann Coulter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8014, "drivers": [ "K02", "P03", "E03", "J05", "J02" ] }, { "handle": "elisestefanik", "title": "Elise Stefanik", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7901, "drivers": [ "K02", "E03", "P02", "P03", "K01" ] }, { "handle": "foxnewsopinion", "title": "Fox News Opinion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.784, "drivers": [ "K02", "N03", "J02", "P03", "E03" ] }, { "handle": "judicialwatch", "title": "Judicial Watch", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.7839, "drivers": [ "N03", "K02", "P03", "J05", "K01" ] }, { "handle": "senatemajldr", "title": "US Senate Majority Leader", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7831, "drivers": [ "K02", "P03", "P02", "E03", "N04" ] }, { "handle": "housegop", "title": "House Republicans", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.7821, "drivers": [ "K02", "P03", "E03", "P02", "A06" ] }, { "handle": "danscavino", "title": "Dan Scavino", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.7801, "drivers": [ "K02", "K01", "E03", "P03", "J02" ] }, { "handle": "kellyannepolls", "title": "Kellyanne Conway", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.7765, "drivers": [ "K02", "P03", "E03", "J05", "J02" ] }, { "handle": "seanspicer", "title": "Sean Spicer", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.7761, "drivers": [ "K02", "E03", "K01", "P02", "J02" ] }, { "handle": "senmikelee", "title": "Mike Lee", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7743, "drivers": [ "K02", "N03", "E03", "J02", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: