Share

Hoda Kotb

Celebrities and Influencers
TV Personalities
Playground →Docs

Politicians and political organizations make up nearly half of Hoda Kotb's top 10 nearest neighbors — a striking cross-kind pattern for a TV Personality whose closest peer by score is a fellow morning-show host.

The shape is broad: scores run from 0.86 down to 0.80 with no single dominant neighbor and no sharp drop-off. Al Roker leads at 0.86, followed closely by Paul Ryan at 0.84 and Willie Geist at 0.84. Cleveland Clinic (0.83, a Research Organization) and Natalie Morales (0.82) round out the top five. Savannah Guthrie (0.82) and Condoleezza Rice (0.80) continue the pattern. Tallying the subcategories across all ten: four are TV Personalities (Al Roker, Willie Geist, Natalie Morales, Savannah Guthrie), three are Politicians (Paul Ryan, Condoleezza Rice, Senator Bob Corker), one is a Research Organization (Cleveland Clinic), one is a Political Group (Heritage Foundation), and one is a News Publisher (News Maker). The TV Personality cluster is the expected core, but the weight of political figures — spanning both parties and institutional organizations — is the defining structural feature of this neighborhood.

The broad shape, combined with that political-media mix, points to an audience that tracks morning news and civic affairs with roughly equal engagement.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hodakotb", "title": "Hoda Kotb", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "resolved": "hodakotb", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "alroker", "title": "Al Roker", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8638, "drivers": [ "P02", "P03", "E03", "A02", "P06" ] }, { "handle": "speakerryan", "title": "Paul Ryan", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8407, "drivers": [ "P02", "E03", "P06", "P03", "J02" ] }, { "handle": "williegeist", "title": "Willie Geist", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8399, "drivers": [ "A02", "N03", "J02", "P02", "P03" ] }, { "handle": "clevelandclinic", "title": "Cleveland Clinic", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.826, "drivers": [ "J02", "P02", "N03", "P03", "E03" ] }, { "handle": "nmoralesnbc", "title": "Natalie Morales", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8198, "drivers": [ "P02", "P03", "A02", "E03", "J02" ] }, { "handle": "savannahguthrie", "title": "Savannah Guthrie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8179, "drivers": [ "A02", "P02", "P03", "J02", "E03" ] }, { "handle": "condoleezzarice", "title": "Condoleezza Rice", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8031, "drivers": [ "N03", "P02", "A02", "A01", "P06" ] }, { "handle": "heritage", "title": "Heritage Foundation", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8026, "drivers": [ "N03", "P06", "P03", "E03", "J02" ] }, { "handle": "news_maker", "title": "News Maker", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7962, "drivers": [ "J02", "P03", "P02", "P06", "N03" ] }, { "handle": "senbobcorker", "title": "Senator Bob Corker", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7954, "drivers": [ "A02", "J02", "P02", "P06", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: