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Graeter's Ice Cream at 0.85 is the single strongest pull in HOMAGE's top 10 — and it's a regional ice cream brand, not another apparel label. That cross-kind signal defines the two-peak structure here: one cluster of Midwest food and drink brands, another of sports media personalities, with no Fashion neighbor appearing in the top 10 at all.
The food-and-drink cluster is the denser of the two. Graeter's (0.85) leads, followed by three breweries — Rhinegeist (0.83), Great Lakes Brewing Co. (0.83), and Bell's Brewery (0.82) — and then Skyline Chili (0.80) and Jimmy John's (0.78). All six are regional or Midwest-rooted food and beverage brands. The second cluster is sports media: Ryen Russillo (0.81) and Kenny Mayne (0.80) as TV Personalities, and Scott Van Pelt (0.80) and Michelle Beadle (0.80) rounding out the set. These four are all sports broadcasters or on-air journalists — a distinct audience neighborhood from the food-and-drink side, yet both clusters score within a tight 0.78–0.85 band.
The audience HOMAGE draws looks less like a fashion-adjacent crowd and more like a Midwest sports fan who follows regional food culture — a shape that bridges two very different kinds of entities without being anchored to either.
